Designed in conjunction with Xhibit and Jack Morton Worldwide the Sony stand for PMA 2008 was designed to showcase Sony and its sub-brands at the premier photographic expo in Australia. The use of simplistic white structures with coloured vinyl highlights served to accentuate the different sub brands yet maintain an overall visual cohesion.

The stand featured a large central display which allowed clients, consumers and enthusiasts the opportunity to sample the complete range of Sony Camera products. There were subsequent outlying displays featuring sub-brands and products. Each display area had been meticulously designed to conceal product security and internal audio visual complementary while maintaining a clean visual design.