Yellowtail Wines

Jack Moreton Worldwide partnered with Xhibit to deliver a new and outstanding experiential design for Yellowtail Wines at the Good Food and Wine Shows. The design allowed for customers and wine aficionados to enjoy Yellowtail wines and jazz music in a relaxed and friendly environment.

The stand design featured a customised central display counter allowing a showcase of the Yellowtail’s wines as well as a large feature display wall and customised banquet seating with integrated record players and headphones. The rear display also included backlit lightboxes and was covered in a printed yellow velvet to present a tactile softness as well as significant long range branding.