Dematic approached Harry the Hirer for a stand at CeMAT 2015, key to the brief were a large feature machinery display, several brand / product group areas and a lounge area for informal meetings to take place. The stand design incorporated all these elements while also utilising a modular system, allowing elements of the design to be reused at multiple events. Additional feature branding and overhead lighting was also utilised to help Dematic stand out and help to draw customers from across the hall.dematic-cemat-02dematic-cemat-03